Large range of wines, mainly budget. Offers including “Mix 12” and Wine Clubs. Free delivery over 18 bottles, otherwise £7.99. Shops throughout England.
In 1969, by complete chance, I took a job washing bottles at a Bordeaux winery. They made great wines … and at very reasonable prices.
I fell so, so in love with their wonderful world of wine.
It was the way the lives of everyone, from the bottle washers upwards, were totally wrapped around not just making wine but making THE BEST wine possible. These wine people weren’t just passionate, they were obsessed!
I had it drilled into me early … “C’est qualité! Qualité! Qualité!”
I wrote home and they said, well then, bring some of that ‘real quality stuff’. See most of the wine you could buy in the UK at the time was blended in vats in Britain and there was plenty of deliberate mislabelling going on.
It made me angry and I wanted it to stop. So I wrote to the papers (that’s what you did in the 1960s). Made some noise.
More and more people started asking for a taste of this ‘real quality stuff’.
So I borrowed a van, drove down, collected my special wines and delivered them … sharing all that excitement.