Define was founded in 2000 by Jon Campbell, a then spritely soul, battle hardened by a stretch with a respected Champagne house. Having worked in and supped his way through France, Jon set out to offer a stage for the types of wine that inspired him into the trade in the first place. Years of travel and hard tasting have resulted in an enviable collection of over 1000 labels, showcasing the breadth and glory of artisan wine made with passion and purpose. The business has evolved over the years, becoming a magnet for enlightened drinkers in the North West. Visitors embrace the range, the expert advice on hand, and the chance to taste 32 cracking bottles whenever they like from Define’s sampling machines. An unerring dedication to quality and the creative approach of the team was recognised at the highly regarded International Wine Challenge, with Define winning the coveted Regional Merchant of the Year award.